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  • Writer's pictureStartup Campus

Brazilian startups have the opportunity to discover the European market through Hungary

An international market expansion programme called Discover Hungary for innovative Brazilian companies will soon be launched. An initiative by the Embassy of Brazil in Hungary and the Innovation Diplomacy Program in cooperation with Startup Campus and uGlobally, the bootcamp aims at building bridges between the Brazilian and Hungarian innovation systems. The goal of the organisers is to strengthen the image of both the Brazilian and the Hungarian entrepreneurial ecosystems, to offer an opportunity for Brazilian startups and, at the same time, to promote Hungary as an excellent gateway to the European market.

Starting on May 9, Discover Hungary provides an insight into the process of internationalisation through the needs and practices of the Hungarian market. In addition to preparing applicants to enter foreign markets, the interactive programme introduces them to various methodologies for setting up an international expansion strategy. Within the framework of the 2-week bootcamp programme, key Hungarian and European organisations are helping Brazilian companies integrate into the local ecosystem.

The bootcamp consists of 4 days of intensive workshops that will support Brazilian startups aiming to expand internationally. It will also support them in finding the most suitable market within Europe, setting up a market entry strategy, testing their product-market fit and international scalability, as well as connecting them with the local ecosystem players.

“It is an exciting challenge for us to introduce the innovative companies of the largest country in South America to the European market through Hungary. Our bilateral programmes like this play a crucial role in putting Hungary on the international innovation ecosystem map and showcase our involvement in the global innovation cycle. We want to actively contribute to the fact that, in addition to corporates, successful, fast-growing foreign startups also choose Hungary,” said Zsolt Kovács, the head of the Startup Campus.

In 2022, Hungarian-Brazilian diplomatic relations celebrate their 95th anniversary, during which time the two countries sought to build a solid and wide-ranging collaboration. Both Hungary and Brazil consider cooperation in the field of innovation and training of young people to be important as an investment in the future. There are currently about 20,000 active startups in Brazil and 30 active unicorn startups that are actively contributing to the next generation of entrepreneurs in the region.

You can find out more about Discover Hungary at


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