The international market expansion programme for innovative Brazilian companies called Discover Hungary – Brazil has closed with a Demo Day – a final pitching event – during which three of the 7 pitching startups received remuneration from the organiser, Startup Campus.
The two-week-long programme, launched on the 9th of May, was aiming to build bridges between the Brazilian and Hungarian innovation systems. The goal of the organisers was to strengthen the image of both the Brazilian and the Hungarian entrepreneurial ecosystems, to offer an opportunity for Brazilian startups and, at the same time, to promote Hungary as an excellent gateway to the European market.
On the 20th of May, out of the 10 participating teams, 7 were selected to introduce themselves to the jury, which consisted of Antal Károlyi – co-founder of Traction Tribe, founding president of the Hungarian Business Angel Network –, Péter Selmeczi – director of strategy and operations Consulting at PWC –, and Tamás Tóth – investment manager at Hiventures which is the biggest Venture Capital Firm in the region with more than 200 portfolio companies. The winning teams – Alana AI, Life Biological, and Biosolvit – were rewarded with a one-on-one mentoring session with Gergő Gulyás, the director of Startup Campus London and a Startup and Innovation Manager at the Hungarian British Business Association.
Alana AI is a marketing automation startup, focusing on reducing the hustle to manage marketing campaigns, giving more information, automated answers to comments, etc. It focuses on natural language programming and easy reporting. Life Biological offers a biological control of crop diseases and the solution of Biosolvit offers a product that helps fight oil spills. Their product is faster and more absorptive than other players in the market.
The boot-camp consisted of 4 days of intensive workshops that supported the Brazilian startups aiming to expand internationally.
Partners of Startup Campus supported them in finding the most suitable market within Europe, setting up a market entry strategy, testing their product-market fit and international scalability, as well as connecting them with the local ecosystem players.
Szekér Tamás was holding a workshop about effective sales prospecting strategies to attract and convert more B2B clients and also about Cultural Intelligence and Cross-Cultural Settings.
Pine studio was educating teams about UX/UI and design thinking. Attila Khader from Startup Campus and Quantumleap Ventures were holding a session about finance and pitching.
Adam Csiky from Digital Success Program was talking about digital opportunities in the region and was connecting the teams with relevant members of the ecosystem.
Dr Spiczmüller Bence was helping the teams by sharing useful insights about the legal aspects of entering the Hungarian market.
Behive Consulting was holding a workshop about applied behavioural science to help teams understand their customers on a deeper level. Kardos Levente from Enterprise Europe Network and a professional from the European Institute of Innovation and Technology were serving useful insight and valuable network capital in the EU.
Find more details about Discover Hungary – Brazil at https://www.startupcampusglobal.com/discoverhungarybrasil
The programme was initiated by the Embassy of Brazil in Hungary and the Innovation Diplomacy Program in cooperation with Startup Campus and uGlobally.